ONLINE SHOP DEVELOPMENT - MODUL LIST

BREND PRODAVNICA

• ADMIN PANEL - MULTIPLE USERS

  

   

  Managing an online store through the admin panel is in the language of your choice, and is characterized by a simple content management. For the needs of multinational companies, when a multinational team is working on the site, administration may be in multiple languages.

  
  The possibility of error is minimized. Strictly defined contents are entered through the input fields. Where needed, there are comments to assist in the work of the administrator. Other content is entered through a text editor similar to MS Word, which gives you greater freedom to manipulate the presentation of data.

  
  The Super-Administrator can open other Administrator accounts with the ability to grant privileges. Multiple administrators can work on the site simultaneously

• SELF EDITING AND UPDATING WEBPAGES

   

  CMS (Content Management System) or software for self-managed site administration is tailor-made for the end user.

  
  By site pages, in the case of an online store, we think of accompanying pages such as About Us, Terms and Conditions, Support, FAQs, etc. Through the so-called text editor that is very similar to the MS Word, it is possible to create an unlimited number of pages.

  
  In addition to text content, you can add images, links, upload videos from YouTube, or add a gallery to the pages (for example, you want to form a page that will contain a gallery of your outlets).

  
  All pages are defined through design, so you, as an administrator, enter different content and the pages are automatically formed according to the template

• NEWS, UPDATES OR POPULARLY BLOG

   

  These pages, similar to ordinary pages, are formed through a text editor, by a defined template and it is possible to extract them to the homepage. The main page of the blog is displayed as a list of blogs (title, thumbnail, short text, see more), and visitors have the opportunity to leave comments.

  
  A blog, news or whatever you call it is extremely useful from the point of view of SEO optimization of the site and development of two-way communication with visitors. SEO optimization of the store is achieved by creating meaningful texts for the so-called “pushing” of a particular keyword. Our software provides the option of linking blog pages via tags, suggesting the visitor to open another page.

  
  Don't be confused, blogging is an extra job that many find unnecessary, but blog is very important for SEO optimization. Blog topics are based on keyword analysis in order to further optimize for a specific keyword relevant to a particular product or site.

• VIDEO GALLERY AND PICTURE GALLERY

   

  Our software allows you to add an unlimited number of galleries to which you can add images as well as videos (internal database or YouTube).

   

  If besides the online shop you also have outlets, attend fairs, visit exhibitions, etc. all this can be displayed on separate pages.

  
  Also, by creating separate galleries, you can display them within some other pages or blog pages.

  
  Of course, we took care of SEO optimization. For each image or video, it is possible to add a name and description, which can be seen on the website, but they also become tags necessary for image optimization. We know how important images are, especially with online stores, and how many visitors use image search while conducting Google product search.

• CONTACT PAGE AND GOOGLE MAP

   

  Contact page should contain your basic information as well as information about various contact options. For contact via e-mail we suggest creating an online form with spam check. The classic email setup is not good from a spam standpoint (you'll get a lot more spam mails).

   

  In addition to the basic information and the contact form, a map is usually placed on the contact page. Most often it is Google Map because of its interactivity.

   

  A number of objects can also be placed on the map, where each object has separately shown basic and contact information.

• ADDING AND EDITING PRODUCT CATEGORIES

   

  Creating an online store in our software gives you unlimited development opportunities.

   

  As an online store administrator, you will be able to create an unlimited number of product categories and subcategories and name them according to your needs.

   

  The display and highlighting of categories on the website is defined by graphic design.

   

  Once you've created the categories, you place products in them. Depending on your needs, you can place the same product in two or more categories.

• ADDING AND EDITING AN UNLIMITED NUMBER OF PRODUCTS

   

  Products or services are added using the classic template: Name, Id or product code, short product description, more detailed product description, product price, warehouse status.

   

  For a product you can add an image or a picture gallery, give it a discount or allocate it for the sections “Discount”, “Recommended”, “New”, etc. These sections and their names are agreed when designing the store.

   

  Each product has its own page. As an administrator, you can optimize these pages individually or with the help of a professional by editing the Meta tags (title, description, keywords). The software is designed in a way that when you do not have the time or budget for optimization or it is a store with a large number of products; automated optimization is done. Title tag automatically invokes the product name, and the description tag invokes a brief description of the product. SEO expert has the option of manually changing these tags.

• GIFT TO A FRIEND OPTION

   

  Whether it is a first purchase or a registered buyer, basic information about the delivery address is withdrawn first, but the visitor has the possibility to check or enter new delivery address data.

  
  This option is very useful, especially as the possibility to send gifts through an online store. Unlike changing the address, the gift to a friend option entails entering new shipping information, but excludes the cash on delivery payment option.

  
  In case the client has left the friend's email address, the friend is informed about receiving a gift soon. In addition, the sender has the option to choose whether he wants to show from whom the gift is, or to leave a private message (congratulations on the birth of the child, happy New Year, I love you, etc.).

• BASKET, MY DATA, MY WISHES

   

  Every user has to be registered before the first purchase. After registration, every new purchase is easier because user does not have to re-enter his information, but simply inserts the products into the cart and orders. It is even possible to create an online store without the need for the customers to register.

  
  Each registered user in his personal panel has the option to change basic and address information, as well as the possibility to view previous purchases.

  
  Customers also have the ability to add products to their wish list. This option is useful for many reasons. The buyer is left with the option to postpone the purchase (if it’s interrupted in the process or currently has no money), or to add to its preferences a product that is not currently available (not in the warehouse). When a product becomes available and is on the wish list, the potential buyer is notified by an e-mail. Finally, the third advantage is marking the product and waiting to be discounted

• SURVEYS, FACEBOOK COMMENTS, NEWSLETTER

   

  The development of two-way communication with site visitors, or customer care, is highly recommended.

  
  By posting a survey on the site, if you ask the right questions, you can learn more about the habits of your users or consumers.

   

  Casual Facebook comments similar to the survey can provide useful information. Also, nowadays Facebook and social networks are used in internet marketing for so called "Word of mouth advertising."

   

  A newsletter is a means of advertising to a known customer. Our software provides limited development capabilities, where you can create and send campaigns yourself to a list of users you have collected. A newsletter is great when you have to post a promotion or discount on a specific product, etc.

• VISITS AND USERS OVERVIEW - Google Analytics

   

  As a website administrator, you will be able to accept new orders (notified by email), handle them, and view all purchases and customers later.

  
  Additionally, our software is easily integrated with Google Analytics, where you can track the number of visits to your site. Through analytics, you can come up with more useful information such as the country and city from which website visits come, the time visitors spend on the site, which pages or product are most visited, etc.

  
  SEO expert delves into deeper research through Google Analytics, exploring which media the visit comes from, what keywords the visitor used, investigating visitor movement habits and accordingly preparing new campaigns with the ultimate goal of increasing the visit or sales